Privacy statement

Last updated: October 2026

1. Joint controllers

This privacy statement applies to the processing of personal data for Marketing Automation Day 2026 on Tuesday 8 December 2026. The following organisations are joint controllers within the meaning of Article 26 GDPR:

• We Can Marketing B.V., Rotterdam. Privacy contact: info@wecanmarketing.nl
• SAS Customer Intelligence 360, Huizen. Privacy contact: wieger.schenkel@sas.com

2. Which data we collect

Through the registration form on this website we collect:

• First name, last name, business email address, organisation and job title
• Your relationship to SAS or We Can Marketing
• Optional: phone number for changes on the day, and dietary requirements
• Optional: your answers to the three intake questions
• Whether we may contact you after the event about the topics discussed
• The campaign link through which you reached the registration form, if any

You provide this data yourself through the registration form.

3. Purposes

• Organising the event and communicating about it: confirmation, practical information, changes and the waiting list
• Preparing the sessions and the panel with the intake answers, without names
• Asking after the event whether the afternoon answered your question
• Contact after the event about the topics discussed, only if you gave permission in the form

4. Legal basis

We process your data on the basis of your consent (Article 6(1)(a) GDPR), which you give by ticking the consent box in the registration form. You can withdraw your consent at any time. Organisational communication about the event is also based on our legitimate interest (Article 6(1)(f) GDPR).

5. Retention

We keep your personal data for at most six months after the event, until 8 June 2027. After that we delete it. If you withdraw your consent earlier, we delete your data as soon as possible.

6. Processors

We use the following service providers. We have a data processing agreement with each of them.

• Supabase Inc. (EU, Frankfurt, Germany): Database for registrations. Stores the details you enter in the registration form.
• Brevo (Sendinblue SAS) (Paris, France, EU): Email service for the confirmation and updates about the event. Processes your name and email address.
• Vercel Inc. (San Francisco, United States): Hosting of this website. Processes technical request data, including IP addresses. Certified under the EU-US Data Privacy Framework.
• Google LLC (Google Analytics) (Mountain View, United States): Website statistics such as visits, page views and device type, with analytics cookies after your consent. Certified under the EU-US Data Privacy Framework.
• CookieYes Limited (London, United Kingdom): Cookie consent management. Stores your cookie choice in a cookie.
• YouTube (Google LLC) (Mountain View, United States): Embedded videos of previous editions, in privacy-enhanced mode (youtube-nocookie.com). YouTube sets cookies only when you play a video.

We do not sell your data and do not share it with parties other than these processors and the two controllers.

7. Your rights

Under the GDPR you have the right of access, rectification, erasure, restriction of processing, objection and data portability. To exercise these rights, contact one of the controllers using the details in section 9.

8. Complaints

If you believe that the processing of your personal data does not comply with the GDPR, you can lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens), PO Box 93374, 2509 AJ The Hague, autoriteitpersoonsgegevens.nl.

9. Contact

• We Can Marketing B.V.: info@wecanmarketing.nl
• SAS Customer Intelligence 360: wieger.schenkel@sas.com